ITBFX AI, Track C: design language

Three directions for the home page

Brief: the home page and the product should feel like oryzo.ai. We took its language only (one hero object carried through a scroll story, a huge wordmark, technical-drawing notes, small labels, toys that prove the product, pill selectors, dry wit) and none of its assets, fonts, copy or code.

The hero object in all three is the ITB Brachium star, built from the brand vector as a faceted gold 3D object in real time. Each direction is a different whole page: different scenes, type, palette and signature interaction. Pick one; the chosen direction becomes the home page and the language for the app.

Direction A hero
Direction A

Assay

The star alone, lit like bullion on warm black. Scrolling turns it facet by facet: ten facets, ten things the product really does.

Direction B hero
Direction B

Desk

A photographed night desk. The star rests on a navy leather pad in the lamp light, refuses to forecast gold, then does the paperwork: a Persian Word note, a bilingual Excel sheet, a PDF summary.

Direction C hero
Direction C

Blueprint

An engineering drawing set on drafting film. The star is drawn in navy ink, becomes gold, then comes apart into an exploded view whose parts list is the product’s ten features.

Prototypes are real pages: open each one and scroll. Desktop and phone layouts, reduced-motion and low-power fallbacks are in all three. English only. Preview host, not indexed.